In the matrix of the intersectionalities between politics, economy, and society (“PES or a country”), a framework often utilized in global strategic analysis to identify macro-environmental shifts, we know any change in any force pillar directly affects the others.
Political
When the governing body legalizes something, it creates a dynamic in the community, and influences the customer behavior. Which probably affects the consumption force. You can trace this chain of reactions up to the impact on the country's GDP.
In the Canadian context, the recent tariff changes forced the government to make unprecedented changes, as the whole economy was directly impacted, AKA economy and businesses. Following the imposition of new U.S. tariffs, Canadian goods exports to the United States plunged 15.7% in April 2025 alone, contributing to a sharp narrowing of Canada's merchandise trade surplus with the U.S. to $3.6 billion, its lowest level since December 2020 (Statistics Canada).
This demonstrates how rapidly political friction can disrupt supply chains, forcing an immediate need for "Systematic Agility" within the private sector.
During his November 2025 visit, Canadian Prime Minister Mark Carney secured a historic commitment from the United Arab Emirates to invest up to $70 billion (CAD, or $50 billion USD) in Canada's energy, AI, logistics, and critical minerals sectors, while also signing a Foreign Investment Promotion and Protection Agreement (FIPA) and launching negotiations for a Comprehensive Economic Partnership Agreement (CEPA). Office of the Prime Minister
“In a more divided and dangerous world, Canada is securing new deals with new partners. Our agreements with the UAE will attract billions of dollars in investments into Canada, open new markets and opportunities for our workers and businesses, and create high-paying careers across the country. Canada is diversifying our trade and finding new investors to fuel our plans to build Canada strong.” The Rt. Hon. Mark Carney, Prime Minister of Canada
For the business owner, this political maneuver isn't just news; it is a map showing where the next frontier of subsidized growth and infrastructure will emerge.
Watch: Carney's UAE Investment Pledge
Economy
And this dynamic could be triggered by an economic reflux. In many cases, the economic body takes the lead, such as navigating inflation and recession, war and prosperity. And no doubt, this directly touches the daily life of each citizen, like the unemployment rate.
For example, Turkey fought high inflation (peaking at 75% in May 2024), The Turkish Central Bank (CBRT) implemented the "orthodox" economic policy that included raising the benchmark interest rate to 50%. This tight monetary policy successfully led to a drop in annual inflation to 31.07% by November 2025. Trading Economics
Central Bank of the Republic of Turkey
For businesses operating in such landscapes, this shift demands a pivot from "inflationary survival mode" to "capital efficiency," as the cost of borrowing becomes the new dominant constraint.
Society
The complex society body, untamed power that is often not utilized. This body is not purely governed by policies, numbers or graphs. There are webs upon webs of thoughts, beliefs systems, collective identity, orientation, psychological and biological spectrum, and even more. It’s the core gear that keeps all the other bodies alive. It’s the organic part in the equation that is capable of creating profound changes. Side note, the social force encompasses the "Human-Technology Interface" and "Environmental Value” as well.
Driven by the mandate of a society exhausted by 211% inflation and chronic deficits, Argentines empowered Javier Milei to implement "chainsaw" reforms that achieved a fiscal surplus in just months and successfully reduced annual inflation to 31% and poverty to 31.6% by mid-2025. Buenos Aires Time
This proves that social sentiment is the ultimate leading indicator; when collective "exhaustion" reaches a tipping point, it triggers a total restructuring of a country’s regulatory and economic DNA.
The social dynamic creates the stream of flavors, veins carrying the power of life. It gives birth to economic value, and shapes the political atmospheres. It becomes hard to not see that these pillars/forces aren’t in a hierarchical structure. It's a very complex ecosystem. Although on the surface we think of them as separate entities.
From a country level to a global level, it’s the same matrix, yet now we are dealing with two ecosystems trading with each other. So zoom out. To simplify, think of the governing body as a company, a giant one, with millions of staff (retired, working, Getting ready for work) producing.
Why Should Business Owners Care?
Now we map it all in our head, what does this have to say with business? The absence of the triple lens of politics, economy, and society creates blind spots. Absence of insights in complex ecosystems prone the business to devastating risks, in the short or the long term. Specifically, it obscures the "Agility Quotient" needed to survive when the time between a policy change and a market crash is shrinking. Business women and men should be alerted to see where the next wave values or hurricanes are coming from.
Be aware that the business strategic advisors are master players, they are not theorists or just writing plans, they decipher the complex code of the whole ecosystem, they read maps of unseen risks and hiding opportunity for business owners.
Businesses who are in their comfort zones are reactive, which is costly. While businesses that are informed, they prevent, avoid, and seize. To bridge this gap, leaders must move beyond static planning and embrace Scenario Planning, building "Three Versions of the Future" based on these PES intersections. In this small maneuvering, the business whole strategy and framework are already working in agility without consuming resources.
A crucial point, any business won’t function without human resources/individuals/society members. They are not separate, they are not just numbers in the payroll, they are the essence of this enormous ecosystem. Unlocking the magic of how to use their power by aligning business goals with social shifts is the secret recipe in this equation.
By knowing where you stand (Politically, Economically, Socially), your impact becomes substantial.
At Kushtie Trading Inc. we are keen to guide your business in this ever changing ocean through Scenario Planning and Go To Market (GTM) strategies.